Always looking for new services
(Summary view for reasons of confidentiality)
MediaMarkt is the leading market leader in consumer electronics: a mega-electro retail store (micro-informatics, multimedia, CD, DVD, video, hi-fi, photo, telecom and household electronics) with the pillars: colossal choice, the latest new gadgets of top quality, branded products and guaranteed the lowest price and all under one roof.
With a large group of Solutions Makers (70 p.), On the Makers Day in Belgium, an intensive search was made for concepts and built on, new prototypes with added value. The assignment was: 'find new solutions, for end users, that can be sold profitably'. The focus of this Design Sprint was on the permanent validation of every step of the prototypes to be rolled out:
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what is : telephone validation with customers
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what if : validation for a group of users
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what wows : validation for a professional jury
The eight prototypes were internally translated into three business cases, each with their project management.
