Sylvester Productions

Business Model Innovation

(Summary view for reasons of confidentiality)

Sylvester Productions is a specialist in Storytelling. They combine two activities: audio-visual production house for broadcast and companies on the one hand, and organization of events on the other.

"Whether we’re filming or making something happen live, our goal is always the same. Putting across a message, telling a story: that’s what we aim for in every assignment. There’s a reason our slogan is : We tell Your story"

A limited team zoomed in on new tracks for the business model. Starting point: "Think of new services with which we can also be lucrative, next to Events & TV, and building on the existing expertise!". The emphasis in a design trajectory was on generating ideas and building new value propositions.

Brainstorming & Value Proposition

What is

Start with why

To adequately capture deeper values and motives, Golden Circles was started up. What do we do ?, How do we do it? And most of all, why do we do it?

Determine trends

Together with all team members, the trends for the expected newspapers and news websites of the next decade were collected.

What If

Ideas generation

24 customers and team members gathered together around two GPS tables for an intense and productive brainstorming session. The result: 300 ideas, 18 tracks, and 5 visual concepts.

What would X do?

With a limited team, the company was placed in the shoes of five other companies. What would they do to answer our problem?

Results

Four successful business cases were selected, and seven criteria for success were determined. This set is the impetus for the further continuation of the Value Design Process.