New margin: 'can you do it' or 'can't you do it'?

The foundation of Design Thinking is based on the realization that innovating is not a nice thing, but a must-have. The UNLOCK slogan "every 5 years 50% of your margin is destroyed, so time to renew" may not be an exact economic truth, but a right motive.

Due to the speed, mobility, and transparency of the current world, innovations are quicker to follow. As a result, the accompanying risk multiplies. If you already manage to innovate, then controlling the cost & risk is the second obstacle. That is why 'a lower cost for innovation' is equivalent to 'reducing the chance of failure'.

Entrepreneurship is a choice

The core of Design Thinking (derived from Lean Start-up, Service Design, Value Design) is this vision:
see innovation as a 'design process of a solution to a fixed problem

In this entrepreneurial vision innovation is not 'execution of a planned project for an idea or opportunity'.

Here is your choice for a way of doing business:

• A) in project management you take the risk at the start of the execution by deploying resources:
  you have already budgeted time, money and energy. The potential pilot in the market will judge at the end. The risk is high because this comes after the use of resources and for the confrontation with the user.

• B) in design thinking you only take risks after validating steps in the learning process.
  You gradually deploy your resources during the advancing proof. The business model comes to an end. In the case of a pilot, the risk has been reduced to acceptable size. After all, the confrontation with the target group has long been behind us.

Decision:

As entrepreneur or intrapreneur you will have to innovate more and more often, so limit your risk by 'learning first' and designing a solution (read 'innovation with added value') instead of implementing an idea..

The three principles are:

Empathy • Iteration • Validation

Discover them in this blog about intrapreneurship. 

The four steps are:

Observation • Idea generation • Prototyping • Business modeling

More explanation can be found in the blog 'Design thinking in 5 steps'

Tackle

Companies are working on this in four ways.

1. Education:
   'I want my team to learn and apply the principles of Design Thinking'
2. Accompaniment:
   'I let projects guide in the methodology of Design Thinking'
3. Culture of innovation:
   'I want my employees to constantly observe and generate ideas with a view to added value, which is why I launch support programs to stimulate this fire'
4. Change management:
   'I want us to embrace the planned renewal, let's build a pioneering perspective that departs from the newly designed added value'

Time for action

Download the workbook (see below) that is used at the Makers Days. Makers Days are training days around different workshops with a strong focus on idea generation and prototyping. They exist in different scents and colors. In this movie from Media Markt you can see a testimonial as an example, mainly to show that prototyping is not a technical matter, but an ability of our employees to design new value.

Message to the NV or BV "my Company"

"Embrace this insight into this method and entrepreneurial vision."
How this might work for your company or organization is difficult to outline. However, that this is and becomes a focal point of your forward-looking business is a foregone conclusion for me.

Let us talk for a while ...,   give me a cal!